Facebook’s most recent monthly active users numbered over 2.3 billion. That’s almost one account for every three people on the planet! Many of your ideal customers use this platform to interact with businesses and creating a page for them to engage with yours costs almost nothing.

Artificial intelligence (AI) or “machine learning” has quickly transformed from science fiction to reality, and is currently on track to become an integral part of the corporate business environment. According to experts, by 2020 85% of all customer interactions with businesses will occur via machine learning programs.

If business value is all about the long-term health and well-being of your company, there are few things more important than getting your product into customers’ hands swiftly and efficiently. Thankfully, modern technology has revolutionized these tasks and how you add value to your business.

From being an emerging app that allows sharing photos of puppies in vintage-themed filters, Instagram has transformed into a marketing tool that savvy businesses ought to have. The photo-sharing giant now has more than 500 million users, making it an ideal online marketplace.